We use cookies on the following legal bases:

• Strictly necessary cookies: These are exempt from consent requirements under the ePrivacy Directive as they are essential for the Website to function properly. Our legitimate interest in ensuring a functioning website forms the basis under Article 6(1)(f) GDPR.

• All other cookies (analytics, advertising, functional): We only deploy these after obtaining your explicit, informed, freely given, and unambiguous consent via our cookie consent banner, in accordance with Article 6(1)(a) GDPR and Article 5(3) of the ePrivacy Directive.

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the Website to operate. They enable core functionality such as page navigation, secure access, and session management. The Website cannot function properly without these cookies, and they cannot be disabled.

Cookie NameProviderPurposeDurationTypecookie_consentserenistay.itStores your cookie consent preferences12 monthsFirst-partysession_idserenistay.itMaintains user session state and form functionalitySessionFirst-partycsrf_tokenserenistay.itSecurity: prevents cross-site request forgery on the contact formSessionFirst-party

4.2 Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our Website. These cookies are only placed after you provide consent.

Cookie NameProviderPurposeDurationType_gaGoogle AnalyticsDistinguishes unique users by assigning a randomly generated number as a client identifier2 yearsThird-party_ga_*Google AnalyticsUsed to persist session state2 yearsThird-party_gidGoogle AnalyticsDistinguishes unique users24 hoursThird-party_gatGoogle AnalyticsThrottles request rate to limit data collection on high-traffic sites1 minuteThird-party

Google Analytics data is processed in accordance with Google's Privacy Policy. We have configured Google Analytics to anonymise IP addresses (IP masking) and have entered into a Data Processing Agreement with Google.

4.3 Advertising / Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are placed by third-party advertising networks with our permission and only after your consent.

Cookie NameProviderPurposeDurationType_gcl_auGoogle Ads (Google Tag Manager)Stores and tracks conversions from Google Ads campaigns90 daysThird-party_gcl_awGoogle AdsStores click information from Google Ads for conversion tracking90 daysThird-party_gac_*Google AdsContains campaign-related information for the user90 daysThird-partytest_cookiedoubleclick.net (Google)Checks if the user's browser supports cookies15 minutesThird-partyIDEdoubleclick.net (Google)Used for ad targeting and measuring the effectiveness of ads shown to users13 months (EU) / 24 months (elsewhere)Third-party

Google Ads data is processed in accordance with Google's Privacy Policy and Google Ads Data Processing Terms.

5. Cookie Consent Mechanism

When you first visit our Website, a cookie consent banner is displayed that allows you to:

• Accept all cookies – enables all categories of cookies;

• Reject all non-essential cookies – only strictly necessary cookies will be used;

• Customise your preferences – choose which categories of cookies to allow (analytics, advertising).

Important: Non-essential cookies are not loaded until you provide your explicit consent. Pre-ticked boxes are not used. You may withdraw your consent at any time (see Section 6 below).

Your consent preferences are stored in a first-party cookie (cookie_consent) so that the Website remembers your choices during future visits. This preference cookie is retained for 12 months, after which your consent will be requested again.

6. How to Manage and Withdraw Cookie Consent

6.1 Via Our Website

You can change or withdraw your cookie preferences at any time by clicking the "Cookie Settings" link available in the footer of every page on our Website. This will re-open the consent banner where you can modify your selections.

6.2 Via Your Browser

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options" or "Preferences" menu of your browser. The following links may help you manage cookies in the most commonly used browsers:

• Google Chrome

• Mozilla Firefox

• Apple Safari

• Microsoft Edge

Please note that disabling cookies may affect the functionality of our Website.

6.3 Opt-Out of Google Analytics

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6.4 Opt-Out of Google Ads Personalisation

You can manage your Google Ads personalisation settings at Google Ads Settings. You may also opt out of personalised advertising from Google and other participating companies through the European Interactive Digital Advertising Alliance (EDAA) or the Digital Advertising Alliance (DAA).

7. Data Transfers

Some of the third-party cookies described above are set by companies based in the United States. Where personal data is transferred outside the European Economic Area (EEA) or Switzerland, we ensure that appropriate safeguards are in place, including:

• An adequacy decision by the European Commission (e.g., the EU-U.S. Data Privacy Framework);

• Standard Contractual Clauses (SCCs) approved by the European Commission;

• Other legally recognised transfer mechanisms under Chapter V of the GDPR.

Google LLC has certified its compliance under the EU-U.S. Data Privacy Framework, the UK Extension, and the Swiss-U.S. Data Privacy Framework.

8. Your Rights

Under the GDPR, the Swiss FADP, and applicable US state privacy laws, you have rights in relation to the personal data processed through cookies. These rights are described in detail in our Privacy Policy and include the right to access, rectify, erase, restrict processing, data portability, object to processing, and withdraw consent.

For users in California and other US states with comprehensive privacy laws, you have additional rights including the right to know what personal information is collected, the right to delete, the right to opt-out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights.

9. Do Not Track (DNT) Signals

Our Website does not currently respond to "Do Not Track" (DNT) browser signals. However, you can manage your tracking preferences through our cookie consent mechanism and the opt-out methods described in Section 6.

10. Global Privacy Control (GPC)

We honour Global Privacy Control (GPC) signals as a valid opt-out request for the sale or sharing of personal information under applicable US state privacy laws. If your browser sends a GPC signal, we will treat it as a request to opt out of tracking cookies and will only use strictly necessary cookies.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via the cookie consent banner or by other reasonable means. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Cookie Policy or our use of cookies, please contact us at:

SereniStay
Email: pietro.borrelli@serenistay.it
Website: www.serenistay.it